7 Secrets of PersuasionAuthor: James C. Crimmins Language: English Binding: Paperback Publisher: Rupa Published Year: October 2016 Pages: 224 7 Secrets of Persuasion is the first book to apply neuroscience to the art of persuasionthat is, it directly translates the latest in neuroscience into practical new techniques for effective persuasion. Based on his years of experience as a professional persuader and advertiser, Jim Crimmins provides us with the tools to communicate
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