Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdwordsMastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already existing pay per click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real life examples, case