Cooperation agreement with Atlético Madrid Foundation
The cooperation agreement signed in 2016 between Red Deporte and Atlético Madrid Foundation has been consolidated with new activities for 2017. Both organizations work to promote sport as a tool for development and social cohesion, both in Spain and in third countries.
Cooperation on Red Deporte’s programs in Africa has been extended to Spain. One of the many proposed activities is joining forces to carry out the training of coaches in the area of football for development. Atlético, thanks to its successful campaigns in recent years, is substantially increasing its fan base throughout the world. Therefore, increasingly, our young people appreciate the significance of being bearers of the brand Atletico. An important part of the joint program will include the strengthening of grassroots women’s sports in marginal settings, where it is most necessary to empower girls through sport.